Our campaign

O.I.A.M

Join a million womxn harnessing the $2.5 trillion fashion industry as a force for good

The fashion industry us fuelled by womxn, both as its workforce and its market. We believe womxn hold the power to transform it. That’s why we’re launching our ‘One In A Million’ (O.I.A.M) campaign to unite one million changemakers by 2026 on a mission to make fashion sustainable. Imagine 1,000,000 women, non-binary, gender non-conforming people and their allies, all using their unique voice, buying power, influence and expertise to change the system together.

Our O.I.A.M campaign is designed to inspire individuals to live unapologetically as their most authentic selves. To nurture conscious living, we’re providing the community with a place to shop, trade, work, volunteer, support and empower each other. In turn, community members can help humanity solve complex collective issues such as extreme poverty, modern slavery, natural resource depletion and environmental degradation.

We want you — share your take on how to shake up the industry and join us today!

New wave

Diversity is beautiful. We all come in different shapes, colours and forms – and so should fashion. We’re starting the O.I.A.M campaign with our initiative—New Wave. We’ll focus on providing purpose-driven Black, Asian and Ethnic Minority-owned fashion SMEs and their value chain partners with the capabilities, services, and features that will empower them to scale their impact. Our goal is to support and empower the new wave of ventures that are shaping the future of sustainable fashion.

Through our campaign and initiative, we invite womxn and their allies to join our global community. Stand up and become one in a million citizens who demand change today.

Our campaign

One in a million

The fashion industry us fuelled by womxn, both as its workforce and its market. We believe womxn hold the power to transform it. That’s why we’re launching our ‘One In A Million’ (O.I.A.M) campaign to unite one million changemakers by 2026 on a mission to make fashion sustainable. Imagine 1,000,000 women, non-binary, gender non-conforming people and their allies, all using their unique voice, buying power, influence and expertise to change the system together.

Our O.I.A.M campaign is designed to inspire individuals to live unapologetically as their most authentic selves. To nurture conscious living, we’re providing the community with a place to shop, trade, work, volunteer, support and empower each other. In turn, community members can help humanity solve complex collective issues such as extreme poverty, modern slavery, natural resource depletion and environmental degradation.

We want you — share your take on how to shake up the industry and join us today!

New wave

Diversity is beautiful. We all come in different shapes, colours and forms – and so should fashion. We’re starting the O.I.A.M campaign with our initiative—New Wave. We’ll focus on providing purpose-driven Black, Asian and Ethnic Minority-owned fashion SMEs and their value chain partners with the capabilities, services, and features that will empower them to scale their impact. Our goal is to support and empower the new wave of ventures that are shaping the future of sustainable fashion.

Through our campaign and initiative, we invite womxn and their allies to join our global community. Stand up and become one in a million citizens who demand change today.

NEWSLETTER

THANK YOU FOR SUBSCRIBING

NEWSLETTER

THANK YOU FOR SUBSCRIBING